Celebrities descended on Miami Beach Friday evening as French fashion house Chanel hosted a U.S. iteration of its 2022-2023 Cruise show.
Originally presented in Monaco in May, the runway, this time featuring a set with red and white parasols and a faux boardwalk, attracted a star-studded crowd that included Chanel ambassadors Lily-Rose Depp, Pharrell Williams and Marion Cotillard.
Pharrell Williams attends the Chanel Cruise show. Credit: Alexander Tamargo/WireImage/WireImage
The event also drew well-known Floridians. In one “cabin” was Alan Faena, whose eponymous hotel hosted the catwalk, and in another, Miami-based hospitality entrepreneur David Grutman with his wife Isabela. Acclaimed art collector Mera Rubell was in attendance, as well as tennis player Reilly Opelka, well-dressed in a blazer adorned with a Chanel brooch. About 40 champagne-filled seating areas lined the catwalk, which was set against a backdrop of a deep blue Atlantic Ocean and feathery orange clouds.
All this, however, for a collection of resorts that already debuted in Monte Carlo six months ago. Some will ask: why?
Models parade down the runway for the end of the show. Credit: chanel
“We’ve seen a lot of ups and downs in the state of Florida over the years, and now we’re back in an ‘up’ moment,” said Bruno Pavlovsky, Chanel’s president of fashion operations and director of the Fédération de la Haute. Couture, who oversees Paris Fashion Week, before the show.
He was referring to the cultural importance of the Magic City, where renowned art museums and the American edition of the world’s largest art fair, Art Basel Miami, have been at home. Chanel also opened a 7,600 square meter store last December in the city’s design district.
Lily-Rose Depp attends the Chanel Cruise show. Credit: Alexander Tamargo/WireImage/WireImage
“Also, we noticed a lot of commonalities between Monaco and Miami,” he added, noting “the colors of the sea” and Formula 1. (Miami hosted its inaugural Formula 1 race in 2022, while Monaco has long which celebrates one of the circuit’s races). more ritzy Grand Prix events).
“But, Miami has more energy.”
The collection, which counted motoring among its inspirations, seemed right at home in Miami. A number of dresses, reminiscent of car mechanic’s overalls, were made with sequins and Chanel’s famous tweed, while a checkered flag motif appeared in a selection of sporty pieces including baseball caps and a swimming suit. Elsewhere, several inky sequin dresses were accessorized with pink and green belts (very Miami style). There was even a tennis bag.
Flowing dresses and loose cardigans were among the assortment of looks from the resort collection. Credit: chanel
Chanel’s summit in Miami signals that appetite for “destination shows” — runway shows held outside a label’s home city, the practice of which was largely halted by the pandemic — is far from to satiate and that “fashionable clothing” is on the rise. “Fashion-tainment” is a nascent phrase that has to do with brands increasingly emphasizing consumer and market engagement by combining clothing with highly engaging and shareable moments. Cue an Insta-ready stage, throw in the A-listers, and press play.
Case in point: Chanel doesn’t really need to show the same collection twice, but if you mix the allure of a warm-weather city, a glitzy star quotient, and an after-party with a performance by Williams and Nile Rogers, the scope of the product, and by measure, the lifestyle, is amplified much more.
The set design added to the escapist feel of the show. Credit: chanel
Chanel executives also follow precedent: In 2008, the late Karl Lagerfeld, who served as the house’s creative director until his passing in 2019, held a memorable destination show in Miami Beach at the historic Hotel Raleigh (soon to reopen as a Rosewood property). ). Lagerfeld pioneered the concept of exotic cruise-themed shows and under his guidance, Chanel has produced catwalks in Singapore, Scotland, even Havana, Cuba.
Marion Cotillard attends the Chanel Cruise show. Credit: Alexander Tamargo/WireImage/WireImage
The format has become commonplace among top-grossing luxury brands, and Miami itself has also hosted major catwalks of late: Dior Men in 2019 and Louis Vuitton menswear just days after the death by designer Virgil Abloh, in 2021. There are also financial motivations. – The Miami market has grown significantly due to its growing population and influx of businesses over the past few years.
“It’s about telling stories,” Pavlovsky said. “We have six collections a year, and we have to find the best ways to really connect with our customers six times a year. That’s why we’re here.”