Verizon is bringing back unlimited data

Inside the Verizon Device Test Lab

Verizon (VZ) you are getting an unlimited data plan.

Starting Monday, Verizon customers can get unlimited data, talk and text for $80.

The company says the new introductory plan also includes up to 10GB of mobile hotspot usage, as well as calls and texts to Mexico and Canada. It will also allow customers to stream unlimited high-definition video, a nod to T-Mobile’s controversial practice of reducing video quality for some of its unlimited data customers.

While Verizon’s new plan promises “fast LTE speeds,” heavy data users may suffer. The company said that after a customer uses 22GB of data on a line during any billing cycle, it “may prioritize usage behind other customers in the event of network congestion.” This has become standard practice across all networks offering unlimited data plans.

Related: T-Mobile and Sprint Offer New ‘Unlimited’ Data Plans – Sort of

Verizon first removed its version of an unlimited usage plan in 2011, following similar decisions by other major wireless carriers.

But companies have been constantly revising those plans.

Verizon first overhauled its data usage plans last summer when it introduced a new “Safety Mode” plan. Technically, this gave customers access to unlimited data, but they were subjected to molasses-slow speeds after reviewing their allocated data.

Similarly, AT&T eliminated overage fees for customers in September. Like Verizon, AT&T throttles customers’ speeds once they reach their plans’ data limit. The company brought back unlimited plans early last year, but it’s only available to homes with both AT&T wireless service and DirecTV or U-Verse TV.

Meanwhile, competitors T-Mobile (TMUS) i Sprint (S) they made their own offers to attract customers looking for “unlimited data” plans.

Almost every subway in New York has cell service

Last August, Sprint began offering a plan to give customers unlimited talk, text and high-speed data for $60 for the first line, $40 for the next and $30 for every additional 10 .

T-Mobile’s plan, announced the same day as Sprint’s, charged $70 a month for the first line, $50 for the second, and additional lines are just $20, up to eight lines.

CNNMoney (New York) First published on February 12, 2017: 7:03 pm ET

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